Do not purchase or rent lists. Many purchased, rented or stolen lists contact “honey pot” email addresses maintained by the SPAM filtering organizations. If you sent to these address the organizations send an automated report to all major ISPs and SPAM filtering companies that mark you as a spammer or potential spammer. This flags the sender and sending IP addresses that there is problem and scrutiny of the sender and IP are increased. If a problem is severe or persists an IP or sender block is issued which can have a negative effect on your delivery results in the short and long term. Contact our support team at firstname.lastname@example.org to discuss any questions about new lists before you import them into your White Cloud system.
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